1. Introduction
IS7 Game ("IS7 Game", "we", "us" or "our") operates the website https://is7live.in and related services (collectively, the "Platform"). We are an independent affiliate platform focused on skill-based online gaming for adults in India. This Privacy Policy describes how we handle the personal information of people who visit our site, contact our support team, or create an account through our services.
By accessing or using the Platform, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this Privacy Policy, please discontinue use of the Platform. This policy should be read together with our Terms of Service.
The Platform is strictly intended for individuals who are 18 years of age or older. We are committed to handling your data lawfully, fairly and transparently, in a manner consistent with applicable Indian data-protection laws, including the Information Technology Act, 2000 and its associated rules.
This policy applies wherever you interact with us — browsing is7live.in, downloading or using the IS7 Game app, messaging our support team on Telegram, or completing our contact form. It does not extend to the privacy practices of third-party gaming operators or payment providers you may be referred to, and we encourage you to review their own privacy notices before sharing information with them directly.
2. Information We Collect
We collect information in a few different ways so that we can operate the Platform, respond to your requests and improve our services. The categories of information we may collect include:
- Account and registration data — your name, mobile number, email address and date of birth (for age verification) when you create an account or contact us, along with any username or profile details you provide.
- Device and usage data — your IP address, approximate location, device type and identifiers, browser and operating system, referring pages, and information about how you navigate and interact with our pages and features.
- Transaction data — where applicable, records relating to deposits, withdrawals, bonus eligibility and crediting, and payment method details (such as UPI ID or bank reference), processed in Indian Rupees (INR) through our payment partners. We do not store full card numbers or banking passwords ourselves.
- Communications with support — the content of messages you send us or our Telegram support team, together with our responses, timestamps and any attachments, kept so we can provide support and maintain a record of your queries.
You are not obliged to provide personal information to us, but some features — such as claiming the ₹10,000 welcome bonus, completing age verification, or receiving a reply to a support enquiry — cannot function without certain details. Where we collect information automatically through your device or browser, we do so using the technologies described in Section 6 (Cookies and Tracking).
3. How We Use Your Information
We use the information we collect for legitimate business purposes connected to running a safe and responsible gaming platform. Specifically, we use your information to:
- Verify that you are 18 or older and eligible to use the Platform under the laws of your state of residence.
- Provide, maintain and improve the Platform and respond to your support enquiries.
- Facilitate registration, deposits, withdrawals and the crediting of promotional bonuses.
- Detect, prevent and address fraud, abuse, security incidents and other harmful or unlawful activity.
- Send you service-related and, where you have consented, promotional communications about offers and new games.
- Comply with our legal and regulatory obligations and enforce our Terms of Service.
We do not sell your personal information. We only process your data where we have a lawful basis to do so, such as your consent, the performance of a service you have requested, or our legitimate interest in operating the Platform securely. Where processing relies on your consent — for example, promotional messages — you may withdraw that consent at any time as described in Section 11 (Marketing Communications).
4. Data Sharing and Disclosure
We treat your personal information as confidential and share it only in limited circumstances. We may disclose your information to:
- Service providers and partners who help us operate the Platform, including payment processors, hosting providers, analytics services and customer-support tools, under obligations of confidentiality.
- Gaming operators to whom we refer players as an affiliate, strictly to the extent necessary to complete a registration or verify a bonus.
- Legal and regulatory authorities where disclosure is required by law, court order or a valid governmental request, or to protect our rights, safety and property or those of our users.
We do not authorise our partners to use your personal information for their own independent marketing purposes without your consent. In the event of a merger, acquisition or reorganisation, personal information may be transferred as part of that transaction, subject to the protections described in this policy. Any disclosure we make is limited to what is reasonably necessary for the purpose in question, and we do not disclose more information than is required.
5. Third-Party Service Providers
To operate the Platform effectively, we rely on a small number of trusted third parties. This includes payment processors that facilitate UPI and NetBanking transactions, cloud hosting providers that keep the site available, and analytics tools that help us understand how visitors use is7live.in and measure the effectiveness of our content.
These providers only receive the limited data necessary to perform their specific function on our behalf — for example, a payment gateway processes transaction details to complete a deposit, while an analytics tool receives anonymised or pseudonymised usage statistics. Each provider is bound by its own privacy obligations and, where applicable, contractual commitments to handle data securely and only for the purposes we authorise. We select providers with reasonable care but are not responsible for their independent processing activities carried out under their own privacy policies.
6. Cookies and Tracking
Our Platform uses cookies and similar technologies to make the site work, remember your preferences, understand how visitors use our pages and measure the performance of our campaigns. Cookies are small text files stored on your device by your browser.
We use both session cookies, which are temporary, expire when you close your browser, and are typically used to keep the site functioning correctly during your visit, and persistent or analytics cookies, which remain on your device for a longer, defined period and help us recognise returning visitors, understand aggregate traffic patterns, and improve page performance. Some cookies are essential for the site to function, while others are analytical or promotional and help us improve your experience.
You can control or disable cookies at any time through your browser settings — most browsers allow you to view, delete and block cookies on a site-by-site basis, or to receive a notification before a cookie is set. Please note that disabling certain cookies may affect the functionality of parts of the Platform, such as remembering your preferences between visits or keeping you signed in.
7. Data Security
We take reasonable technical and organisational measures designed to protect your personal information against unauthorised access, alteration, disclosure or destruction. These measures include encryption in transit, access controls, secure hosting and periodic reviews of our security practices.
While we work hard to safeguard your data, no method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security, and you share information with us at your own risk. We encourage you to use strong, unique passwords and to keep your account credentials confidential.
If we become aware of a data breach that affects your personal information, we will act promptly to investigate and, where required by law, notify affected users and the relevant authorities. We also review and update our security practices periodically to reflect evolving risks and industry standards.
8. Data Retention
We retain personal information for as long as is reasonably necessary to fulfil the purposes described in this policy. Account and profile information is generally retained for as long as your account remains active, so that you can continue to use the Platform and receive support.
Transaction records are retained for the period required to resolve any related queries or disputes and to satisfy applicable legal, tax, accounting and record-keeping obligations, even after an account is closed. Once information is no longer needed for these purposes, we take steps to securely delete it or to anonymise it so that it can no longer be linked to you.
9. International Data Transfers
Your information is primarily collected, stored and processed within India. In some cases, service providers we rely on for hosting, analytics or related infrastructure may process data on servers located outside India as part of their global cloud operations.
Where such a transfer occurs, we take reasonable steps to ensure that appropriate safeguards are in place — such as relying on reputable providers with strong security and confidentiality commitments — so that your information continues to receive a comparable level of protection to that described in this policy, regardless of where it is processed.
10. Your Rights
Subject to applicable law, you have rights in relation to the personal information we hold about you. These may include the right to:
- Access the personal information we hold about you and request a copy of it.
- Request correction of information that is inaccurate or incomplete.
- Request deletion of your personal information where there is no legal reason for us to keep it.
- Withdraw consent for marketing communications at any time.
- Object to or restrict certain types of processing.
To exercise any of these rights, please contact us using the details in Section 14. We may need to verify your identity before acting on a request, and some information may be retained where we are legally required or permitted to keep it, for example to comply with our obligations described in Section 8 (Data Retention).
11. Marketing Communications
From time to time, we may send you promotional messages relating to bonuses, new games, offers or platform updates, via channels such as Telegram, email or SMS, where you have provided the relevant contact details and have not opted out.
You can opt out of marketing communications at any time by following the unsubscribe or opt-out instructions included in the message, by muting or leaving our Telegram channel, or by contacting our support team directly. Opting out of marketing communications does not affect our ability to send you essential, service-related messages, such as those relating to your account, security or a support request you have raised.
12. Children's Privacy
IS7 Game is strictly intended for users who are 18 years of age or older. The Platform is not directed at, and must not be used by, anyone under the age of 18. We do not knowingly collect, use or store personal information from minors.
If you believe that a person under 18 has provided us with personal information, please contact us immediately so that we can investigate and delete the relevant data. If we become aware that we have inadvertently collected personal information from a minor, we will take steps to remove that information from our records without undue delay. Parents or guardians who become aware of a minor accessing the Platform are encouraged to contact us so we can take appropriate action.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. When we make material changes, we will revise the "Last updated" date at the top of this page and, where appropriate, provide a more prominent notice.
We encourage you to review this page periodically to stay informed about how we protect your information. Your continued use of the Platform after any changes take effect constitutes your acceptance of the revised policy. If you do not agree with a revised policy, you should stop using the Platform and may contact us to request deletion of your information in accordance with Section 10.
14. Contact Us
If you have questions, concerns or requests regarding this Privacy Policy or the way we handle your personal information, we are here to help. You can reach our support team through the following channels:
- Telegram support: https://t.me/ravihere0
- Contact form: visit our Contact page to send us a message.
We aim to respond to all privacy-related enquiries promptly and to resolve any concerns in a fair and transparent manner. Where a request requires further verification or investigation, we will keep you informed of the expected timeframe for a full response.